As Peter F. Drucker said in his book Innovation and Entrepreneurship – Practice and Principles (1985):

 

“Entrepreneurs need to search purposefully for the source of innovation, the changes and their symptoms that indicate opportunities for successful innovation.”

 

Good market intelligence about your next target market is critical for the growth of your company.

 

If you are considering targeting the Japanese market as part of your international business strategy, PRISM can assist you with this basic but crucial service.

 

Firstly, before we start investigating marketing intelligence sources in Japan, we need to learn about your product or service. This knowledge transfer phase enables us to provide a more accurate, more effective service for you.

 

Based on your firm’s specific interests in the Japanese market, PRISM will access key information resources in Japan to produce a custom-made “market snapshot.” This will provide an overview of the relevant market segments and the most important opportunities for your firm.

In addition to the initial snapshot, PRISM will perform trend analysis for you and identify market gaps between customer needs and current products. Or, we may identify unsolved market issues for which your business may be able to provide solutions.

 

As an optional further service, we can contact related industry people, opinion leaders or potential customers to uncover their knowledge and views.

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